This qualitative data-analysis project was meant to find insights into patterns of E-scooter usage vs. ride-hail apps in Chicago. I wanted to determine possible motives for why commuters would choose to ride an E-scooter over ordering from a Ride-hail app, and evaluate how E-scooters should be promoted to become a definitive and attractive alternative to Ride-hail apps.
CandEmo is an emo candy store with mission to "Sugar-coat life so that it sucks less for a little while". This theoretical company sells candy that is themed off of popular songs within the Emo genre, and also supports the mental well-being of its customers by providing mental health resources and standing by the idea that "it's ok to not be ok".